As a part of SAP Business Suite, SAP provides solutions which are flexible and open, and which support applications, databases, hardware platforms, & operating systems from most of the major vendors. It supports all customer-focused business areas such as marketing, sales and service.
CRM Analytics, a component of SAP CRM, enables your organization to gather all relevant information about various key factors such as a customer and analyze this knowledgebase to incorporate insights into operational processes and strategic decision-making.
SAP CRM unites the functions of Marketing Planning, Campaign Management, Lead Management, Market Analytics, Enterprise Sales, Field Sales, E-Selling, Complaint Management, Workforce Management, Escalations in one solution.